Friday, March 12, 2021

Bata India moves up on roping in Kartik Aaryan as new brand ambassador

Bata India is currently trading at Rs. 1522.00, up by 16.40 points or 1.09% from its previous closing of Rs. 1505.60 on the BSE.

The scrip opened at Rs. 1520.95 and has touched a high and low of Rs. 1523.00 and Rs. 1508.80 respectively. So far 2345 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 5 has touched a 52 week high of Rs. 1705.00 on 11-Jan-2021 and a 52 week low of Rs. 1017.20 on 19-Mar-2020.

Last one week high and low of the scrip stood at Rs. 1545.20 and Rs. 1496.25 respectively. The current market cap of the company is Rs. 19351.11 crore.

The promoters holding in the company stood at 52.96%, while Institutions and Non-Institutions held 31.62% and 15.42% respectively.

Bata India has roped in Bollywood actor Kartik Aaryan as its new brand ambassador. Carrying forward Bata's fashion-forward narrative, Kartik will be seen promoting popular brands under the Bata umbrella. The association will begin with the launch of a new campaign by Bata. Kartik will be seen in a series of advertisements across television, digital and other mediums.

The company is the largest retailer and leading manufacturer of footwear in India and is a part of the Bata Shoe Organization. The company’s four state-of-the-art production facilities are located strategically across India, producing all kinds of footwear. Currently, the company owns brands like Mocassino, Hush Puppies, Scholls, North Star, Power, Marie Claire, Bubblegummers, Ambassador, Comfit.

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